Hann Builders · Performance Snapshot · Week of April 20–26, 2026

A clear view of how your website is performing in search and traffic.

A summary of the past 28 days of organic search visibility, website traffic, and content positioning. Compiled from Google Search Console and Google Analytics 4.

Search Impressions (28d)
10,720
Stronger reach in search
Search Clicks (28d)
68
Steady visitor flow from search
Website Sessions (28d)
400
+9% vs. prior period
Avg Search Position
3.5
Improved from 5.7 (8 wks ago)
Scroll to explore
02Keyword Positioning

A growing footprint in Google rankings.

185 keywords are tracked across luxury home building topics in the Hann service area. Below is the current distribution.

01
5
Top 3 Rankings
positions 1–3
02
7
Page 1 Rankings
positions 4–10
03
4
Page 2 Rankings
positions 11–20
04
185
Total Tracked
strategic keyword set
03Website Traffic

Who is visiting hannbuilt.com.

Visitors are spending real time on the site. An average session of nearly three minutes and a 58 percent engagement rate suggests the right people are finding their way to Hann Builders.

Total Sessions
400
+9% vs. prior 28 days
Unique Visitors
324
307 new this period
Pageviews
825
≈ 2.1 pages per session
Avg Time on Site
2:53min
High-intent visitors

Where Visitors Come From

Sessions by traffic channel · Last 28 days
Organic Search
52%
Direct
42%
Referral
3%
Organic Social
2%
Email
<1%

Engagement Quality

How visitors interact with the site
Engagement Rate
58.3%
Visitors who actively engage (scroll, click, watch, or stay 10 or more seconds).
Bounce Rate
41.8%
The luxury home builder benchmark sits around 45 to 55 percent.

Top Pages by Visitors

The pages doing the most work · Last 28 days
Page Pageviews Sessions Engagement
/ (home)36330471%
/about/19115790%
/contact/635184%
/portfolio/605287%
/portfolio/grand-luxury-home/202040%
/services/171369%
/blog/10888%
/portfolio/lakefront-living/9967%
04Content Health

A snapshot of the content library behind the rankings.

Each published page has a freshness score based on age and recent performance. Together they form the foundation pulling Hann Builders up in search.

Published Pages
27
live across hannbuilt.com
Fresh
13
recently updated, performing well
Aging
2
approaching refresh window
Stale
11
due for a refresh cycle

Average SEO Score

Across all published pages · 0–100 scale
87 / 100

Pages are technically well-optimized for search engines. Strong meta titles, descriptions, headings, and structured data across the site.

Average Content Score

Quality, depth, and clarity · 0–100 scale
70 / 100

Content quality is solid. Refreshing the 11 stale pages with updated photography, expanded narratives, and recent project examples is the next clear move.

05Where to Focus Next

Three opportunities coming into view.

The data points to where the next wins are likely to come from. These are the angles being prioritized in the weeks ahead.

01

Award-winning builder terms are showing up.

Searches for "award winning home builder", "award-winning builders in Texas", and similar phrases are surfacing Hann Builders in the 8–25 position range. Building one targeted page around the awards story could pull these into page 1 and convert impressions to clicks.

02

The /about page is doing serious work.

Ranking on page 1 for credential-related searches with a 90 percent engagement rate. This page is one of the strongest on the site. Worth investing in even more depth here, especially around Stephen's story and Hann's history.

03

Eleven pages are aging and ready for refresh.

These are pages that performed well at launch but have not been updated in a while. A refresh cycle (new photos, expanded copy, recent project tie-ins) will lift relevance signals and capture more search traffic without adding new inventory.